So that allows us to have extremely quick turnaround. The factory we’re working with is Brooklyn-based, where we’re based out of. Nothing we’re making is being imported from overseas. We have established relationships with local factories that are manufacturing everything for us in the US. "The design work will be done in 10 minutes" How do you build a company to react to moments like Kermit that sometimes last a few hours or days? How many Kermit hats have you sold this week? We’re all about that.Ī big tonal shift here let’s talk about the Kermit hat.
That’s definitely something we’re thinking of getting into. We would probably send 100 percent of the proceeds to a charitable organization that would then contribute those funds to family members or individuals that were affected by the tragedy. When you say tragedies, something like the Orlando shooting, the idea would be that you could put out products for people who are coping with that? And part of the funds would go to a charity? Sports, paraphernalia, anything that’s popular or trending, that’s really where we’re going to be focusing our efforts. Perhaps donate some of the proceeds to tragedies, devastations, things of that nature. We’d like to also get on board with that. Basically, the concept behind what we’re doing with the apparel space is we’re following trends, we want to be up to date with everything that’s going on.īe it, you know, tragedies, things of that nature. We’ve expanded our efforts to a bunch of different categories. "Anything that’s popular or trending, that’s really where we’re going to be focusing our efforts"
We’re very, very strong in the mobile space, so a lot of mobile technology, cell phones, things of that nature. We distribute technological products, consumer electronic devices, wearables. We are, at our core, a distribution company. Our main focus, where we started out, was actually technology. This interview has been edited and shortened for clarity.ĭavid Moreno: 232Tech is a conglomerate of companies, we have a bunch of different divisions, we do a bunch of different things. I spoke with Moreno this week to learn about how 232Tech works, what it’s like to turn a meme into a product, and how he envisions the future of reactionary apparel. Now, I’ll let my friends at Vox Media’s sports network SB Nation explain why James would do that Moreno’s play was to immediately capitalize on the social media flurry that came with the hat by making the accessory available for immediate purchase. James wore a hat embroidered with Kermit the Frog sipping tea. Moreno has been interested in the idea of reactionary apparel for some time, but his company’s first substantial success came last week when NBA star LeBron James celebrated the Cleveland Cavaliers victory over the Golden State Warriors.
Perhaps they could interest you in a T-shirt, featuring the likeness of Jon Snow wielding an American flag. When a moment happens on the internet, they produce the best product with which to profit from.įor example: it so happens that the Fourth of July and the Game of Thrones finale both fall within two weeks. In some fashion, I see David Moreno and his company 232Tech as similar investors, but in meme commodities. Look, if I knew a current example, I’d be too busy making billions to write this story. New mining laws in Colorado require thousands of workers to wear a certain type of hardhat, and suddenly a plastics company in Norway quadruples its business to meet the increased demand. They say the best investors know how an event in one corner of the market impacts a company in another.